focus group

短语
大学

n. (销售)讨论组

词形变化

focus groups 复数

教材释义与例句

名词

焦点小组(选自各阶层,讨论某专项问题;所得信息常为市场调查人员或某政党所用)

名词

焦点团体;焦点团体访谈;小组座谈会

释义与例句

n.
  1. 1.

    A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

词源

Coined by psychologist and marketing expert Ernest Dichter.

来源:wiktionary