Gruen transfer

短语

词形变化

the Gruen transfer

释义与例句

name
  1. 1.

    The change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.

词源

Named after Austrian-American architect Victor Gruen (1903–1980).

来源：wiktionary