on-brand

短语

词形变化

more on-brand 比较级 most on-brand 最高级

释义与例句

adj.
  1. 1.

    Serving the public image which a company seeks to associate with its product.

    商务

    The use of red and yellow is very on-brand for McDonald's.

    2017, "How to Write an On-Brand and Engaging Staff Handbook", TEAMango.com, 23 January.

  2. 2.

    Consistent with one's reputation, perhaps to a stereotypical degree.

    习语

    A Canadian who loves hockey? I guess that's pretty on-brand.

    2019, Morgan Chalfant and Brett Samuels, "Trump attacks on Vindman trigger backlash", The Hill, 29 October. "The attack was on-brand for Trump, who has a well-earned reputation as a counterpuncher when criticized."

    2020, Kole Musgrove, "Seahawks QB Russell Wilson talks Super Bowl interception during AMA", Seahawkswire.usatoday.com, 31 January. "However, Wilson’s response was rather on-brand for the eternally optimistic signal-caller."