rational egoism

This emotional feat does not seem to me possible and therefore I must admit that a man who embraces the principle of Rational Egoism cuts himself off from the special pleasure that attends this absolute sacrifice and suppression of self.

A few like the Stoics could conceive of a general or collective utility more like the Epicureans could develop a rational egoism and at least make some effort to practice it but to the majority educated under the older religions the failure of those religions meant the substitution of an irrational egoism.