top of mind awareness

短语

释义与例句

n.
  1. 1.

    The awareness of a brand in a consumer who, without prompting, names that brand first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days.

    不可数 商务

    Companies that are well known advertise heavily and have attention-getting ads that tend to receive the highest top of mind awareness scores in ad tracking studies.