benchmarketing

释义与例句

n.
  1. 1.

    The misleading use of unrepresentative benchmark software results in marketing a computer system.

    贬义 不可数
  2. 2.

    The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.

    不可数 商务

词源

In both senses, blend of benchmark + marketing; but the two appear to have formed independently.

来源：wiktionary