brandstanding

释义与例句

n.
  1. 1.

    The promotion of goods or services by associating them with popular events.

    不可数 商务

    1986, Philip D. Cooper, Academy for Health Services Marketing (American Marketing Association), Responding to the challenge: health care marketing comes of age An excellent example of a "brandstanding" event is Burson-Marsteller's promotion of Dramamine, the antinauseant drug.

词源

Blend of brand + grandstanding.

来源：wiktionary