demarketing

n. 逆营销, 降低需求措施

释义与例句

n.
  1. 1.

    Marketing where the goal is reducing the demand for goods or services.

    不可数

    The "just say no" advertising campaign was mostly ineffective demarketing of illegal drugs.

v.
  1. 1.

    present participle and gerund of demarket

词源

From de- + marketing.

来源：wiktionary