greenhushing

发音

其它

释义与例句

n.
  1. 1.

    A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders.

    不可数

词源

Blend of greenwashing + hushing. Coined by American brand strategist Jerry Stifelman in a blog for the consulting agency TreeHugger published the 2nd of March 2008.

来源：wiktionary